How is Shisha Pipe Smoking is Portrayed on YouTube? A Content Analysis | Boltons Health Matters
Skip to main content

How is Shisha Pipe Smoking is Portrayed on YouTube? A Content Analysis

Abstract

The focus of this report (produced by Liz Johnston, Health Improvement Specialist - Tobacco Control and Oral Health)was to investigate out how Shisha Pipe Smoking (SHS) is portrayed on YouTube in terms of:

  • how popular the videos are, what types of videos they are,
  • identify the most common messages about SHS in these videos,
  • look for any evidence that these videos are being used to market shisha tobacco brands. This study is important in order for public health departments to formulate responses to this growing concern.

This should be of relevance to those who commission and provide tobacco control services but also to those involved in public health engagement on health related issues and social marketing generally.

 

Information Type

Review

Population Level

All

Source

Public Health, Bolton Council

Keywords

Smoking, Sisha Pipe Smoking

Status

Current

Share this: