Sports Market Segmentation Web Tool | Boltons Health Matters
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Sports Market Segmentation Web Tool

Abstract

Why do some people play sport? And why do some simply not want to join in? Sport England has developed nineteen sporting segments to help us understand the nation's attitudes to sport, their motivations and barriers. For more detail on the development of these segments click here.

Using this site you can:

Find out more about Segments and answer questions such as ‘what is the dominant segment in my local authority area’ or ‘which segment lives within the catchment of my sports centre’ or ‘where can I find Leanne?’

Explore a particular Sport and answer questions such as ‘which segments are more likely to play my sport’ or ‘which segments play team sports’ or ‘in this area, where are the people located who are more likely to play tennis?’

Investigate further Characteristics about the segments and answer questions such as ‘where are people located who would like to play sport to lose weight?’

This resource displays data at a national and local area. It can be accessed by clicking here: http://bit.ly/1sVmaD6

 

Information Type

Data

Geographical Level

National

Population Level

All

Source

Sport England

Keywords

Sport, Exercise, Sport Participation

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